As the media has become more digitised, many people have jumped ship from sinking traditional media forms to newer content sharing platforms like blogs to create lucrative businesses. “If you haven’t got the ability to change and adapt you will get lost in the media landscape,” says Nikki Parkinson, founder of the successful, award winning blog Styling You to a room full of young journalism students. Nikki is one of those people who has turned her passion into a successful income stream through blogging.
How on Earth do bloggers make money?
“How on Earth do bloggers make money?” is the question that people like Nikki are constantly faced with. Earning eight times more now than she did as a senior journalist at a Sunshine Coast newspaper eight years ago, there is no doubt that blogging can be financially rewarding, if done correctly.
Here are some of Nikki’s top tips for building a successful blog.
To run a financially viable blog the most important thing to do is to be able to find your own niche and build an online community that engages with you. Building an online community is based on trust between you and your audience, something which Nikki puts down to just being your authentic self. “An authentic you will find an audience, you can’t go in there start a blog and copy someone else,” says Nikki. Being authentic and finding a niche that suits you, will attract people with similar ideas who will be happy to engage with your content.
Use Social Media
Effective use of social media is one of the best ways to get your blog out there and increase your engagement. Nikki emphasises choosing a couple of social media platforms and using them well, rather than trying to spread yourself too thin. Nikki also emphasises the importance of having your own website as a centralising point for all your content. Whilst the popularity of social media such as twitter and Instagram may change over time, having a core website will ensure that your content has a home regardless of social media trends.
Have multiple income streams
The key to success and sustainability in running a blog is having lots of different income streams.
By building an engaged online community who trust your advice, you will be able to sell them your products. Nikki through her website has had success selling her book “Unlock Your style”, something she would not have written had it not been for her successful blog. Nikki is also able to sell her online styling program and also receive affiliate sales by stocking a number of her favourite brand’s products on her website.
Developing relationships with brands relevant to your blog can be a great way of diversifying the business’s income. Through being a brand ambassador, you get to do photoshoots, attend events and be involved in the promotion of the brand’s message, whilst giving exposure to your blog. This can often also lead to sponsored posts which gives brands access to your audience.
To find out more about Nikki Parkinson’s journey to success check out the video below.